
CI (CHUNSEI)
The logo of Chunsei projects two people facing each other holding hands.
This expresses the business philosophy of Chunsei which represents its customer
respect and partnerships and cooperation with other companies. The basic logo color
is green, which stands for freshness and constancy.

BI (WOWPPI)
The ¡°BI¡± of Chunsei contains the business ideology of Chunsei Industries which
intends to improve the quality of life by becoming a company creating a living culture,
in order to provide design and convenience that adds to the value of life for the
customers.
There are no limitations to color to provide harmony with the products, and variety
and change is pursued. Image of two people facing each other on wings represents
Chunsei and its customers living together.

CHARACTER
The products of Chunsei are based on new ideas and designs.
Therefore, it has a unique position in the market. Wowppi, the representative
character of Chunsei, is in the form which shows the product specifics.
You are not used to the appearance, but you feel familiar. Strangely, it doesn¡¯t seem
awkward, and has a special attraction.
Wowppi shows the characteristics of Chunsei Industries and various products of
Chunsei.